A Handled thing · Greenville, SC

Sell out.
Don't pay out.

Batch runs the whole pre-order side of your food business as one system that talks to itself: every order builds your customer book, your customer book fills your emails and texts, and your website sells while you cook. Built for bakeries, restaurants doing weekend specials, food trucks, and anyone who needs people to order ahead. You own all of it, a neighbor runs it, and there's never a percentage fee on your orders.

5 → 1
the order app, email tool, text service, website, and customer list become one system with one login
Every order
grows your customer book automatically: history, totals, regulars, VIPs. No copy-pasting into spreadsheets
Yours
the site, the list, the customer book, the data. Everything exports if you ever want to leave. And 0% platform cut, ever
01

How it works

1

Post what you're making

Set the menu, the quantities, and the pickup window. Cinnamon rolls, brisket boxes, holiday pies, Friday family meals. Whatever your thing is.

2

They order and pay ahead

Customers order from their phone, pay up front, and pick a pickup time. Inventory counts down live. Sold out means sold out, not oversold.

3

You make exactly that

You get a prep list of what to make, a pickup schedule of who's coming when, and one-click Excel exports. No DMs, no spreadsheet stitching, no guessing.

02

Built for how you sell

Batch isn't one-size-fits-all. The pre-order engine bends to your model:

The drop baker

Weekly drops that sell out in an hour. Post Thursday, sell Friday, bake Saturday, hand off Sunday.

The weekend special

A restaurant running Sunday-only smash burgers or a monthly supper club. Cap the covers, sell the seats ahead.

The holiday rush

Thanksgiving pies, Christmas boxes, Valentine's treats. Take hundreds of pre-orders without your phone melting.

The standing menu

A regular menu people order from all week for scheduled pickup days. Steady orders, zero chaos.

The food truck

Post where you'll park, let people order before you roll up. You prep exactly what's sold, and the line moves fast because everyone already paid.

The caterer

Event trays, holiday boxes, and custom requests through a real form with a deposit, instead of a 40-message DM thread.

03

What's in the box

A real website

Built to rank on Google for your town's searches, with your brand, not a template. Google Business Profile set up right.

Pre-orders + pickup scheduling

Quantity caps, live inventory, pickup slots, automatic confirmation emails with calendar invites.

Your customer book

Every order builds a profile: history, totals, your VIPs and regulars. Searchable, taggable, exportable.

Email that's yours

Your list lives on your system. Drop announcements, pickup reminders, win-back notes. Flat price doesn't move as your list grows.

Texts, too

Drop alerts and pickup reminders by SMS for a penny or two a message, after a one-time carrier registration we handle.

An Excel-friendly backend

Prep lists, production sheets, printable order tickets, QuickBooks-ready exports. Works with the tools you already trust.

04

One system vs five apps

The real cost of the app pile isn't the bills. It's that the pieces are strangers to each other: your order app doesn't know your email list exists, your text service can't see who ordered last week, and your website is a brochure nobody updates. Every gap between tools gets filled with your evenings.

Batch closes those gaps because it's one system. A sold-out drop can text the waitlist. A lapsed regular gets a nudge without you noticing they lapsed. The prep list writes itself from the orders. That's the product. The fact that it also costs less than the pile (their published pricing, checked July 2026) is just the tiebreaker:

The do-it-yourself stack
The jobWho does it todayMonthly
Pre-orders + pickupsThe big drop platform takes its cut per order, from your customers Hotplate
5% + 55¢ every order
~$60-80
at $1K/mo in sales
…or a flat ordering appOrder forms and invoices, not a real storefront Homegrown $10 · MyPorch $12
Bakesy $10-18 · BakerSmart $15-29
$10-29
Email marketingPriced by list size, so it grows as you do Flodesk $25-38
Text blastsEntry plans, before overage credits SimpleTexting $29-39
A website that ranksThe standing site Google can actually find Squarespace $16-25
The stack, added up
$80-131/mo with a budget ordering app; $130-182/mo on the drop platform
$960-2,180/yr
Batch, all of itOne login. Every piece included, and they actually talk to each other.
$75/mo · $900/yr flat
Honestly: if all you need is an order form, a $10 app is genuinely fine and you should use one. Batch is for when the orders are no longer the hard part, and the running-of-the-thing is what's eating you.
05

Pricing, the whole thing

Setup, once
from $750

Your website, your pre-order system, your list moved over safely, Google set up, and you trained on all of it. Bigger builds (brand photos, dashboards, automations) are quoted straight.

Monthly, flat
$75/mo

Hosting, email system, your domain, and me keeping it running. Little fixes included; brand-new features are their own conversation. No tiers that creep, no per-contact pricing.

Founding spots: we're onboarding our first handful of Greenville-area food makers now. Founding spots get hands-on setup with me personally and lock their monthly rate. If you want in early, say so.
06

Run by a neighbor

I'm Keegan. I live in Greenville, I build software for a living, and I got tired of watching local food businesses rent five different tools that each take a bite.

Batch is built and run by Handled, my AI and automation shop here in town. When something needs fixing, you text a person who has eaten your food, not a ticket queue in another time zone.

And the ownership thing is real, not a slogan: your site, your list, your customer data. If we ever part ways, everything exports and goes with you. That's in the agreement, in writing.

No contracts that trap you. No percentage of your hustle. Just the boring, sturdy plumbing your food deserves.

07

Fair questions

I'm not a "drops" business. Does this still fit?

Probably. If people order ahead and pick up (or you want them to), Batch fits: standing menus, weekend specials, holiday pre-orders, supper clubs, catering requests, food truck stops. If you're a full-service restaurant that needs table management and POS integration, that's not this. Ask me and I'll tell you straight if it's not a fit.

What about payments? I already use Square.

Batch runs on Stripe today (you get your own account, your money goes straight to you). Square support is on the roadmap, and if you're Square-wedded, tell me - real demand is what moves it up the list.

Can I keep my current website?

You can, but most folks let Batch replace it since a real SEO site is included in setup. If you love your site, we can wire just the pre-order pages into it.

What happens to my email list from Mailchimp/Flodesk/wherever?

We export it safely before anything gets cancelled, import it into your Batch system, and warm it up properly so your emails actually land in inboxes instead of spam.

Is there a contract?

A simple two-page one, mostly to protect you: it spells out that your data exports and comes with you if you ever leave. Month to month after setup.

08

Is Batch for you?

Probably yes, if
  • People order ahead and pick up, or you wish they would
  • You sell out, turn people away, or your DMs are the order system
  • You're juggling an order app, an email tool, a text service, and a spreadsheet
  • You're doing roughly $1,000+ a month in orders, or clearly headed there
  • You want customers who are YOURS: their history, their info, your list
Probably no, if
  • You need table service, reservations, or POS integration. That's a different tool
  • You need delivery drivers and routing. Batch is pickup-first
  • You're doing a few orders a month for fun. A $10 order-form app is genuinely all you need
  • You want a marketplace to bring you strangers. Batch grows YOUR audience, it doesn't rent you one

Landed in the left column? That's a conversation worth 15 minutes. Landed in the right? You just saved us both an awkward call, and I mean that kindly.

Want your weekends back?

Fifteen minutes, no pitch deck. Tell me how you sell, and I'll tell you honestly whether Batch saves you money and sanity, or whether you should stay right where you are.

Talk to Keegan